Thematic relations affect similarity via commonalities

Thematic relations are an important source of perceived similarity. For instance, the rowing theme of boats and oars increases their perceived similarity. The mechanism of this effect, however, has not been specified previously. We investigated whether thematic relations affect similarity by increasing commonalities or by decreasing differences. In Experiment 1, thematic relations affected similarity more than difference, thereby producing a non-inversion of similarity and difference. Experiment 2 revealed substantial individual variability in the preference for thematic relations and, consequently in the non-inversion of ratings. In sum, the experiments demonstrated a non-inversion of similarity and difference that was caused by thematic relations and exhibited primarily by a subgroup of participants. These results indicate that thematic relations affect perceived similarity by increasing the contribution of commonalities rather than by decreasing the contribution of differences

Automatic vigilance for negative words in lexical decision and naming : comment on Larsen, Mercer, and Balota (2006)

An automatic vigilance hypothesis states that humans preferentially attend to negative stimuli, and this attention to negative valence disrupts the processing of other stimulus properties. Thus, negative words typically elicit slower color naming, word naming, and lexical decisions than neutral or positive words. Larsen, Mercer, and Balota (see record 2006-04603-006) analyzed the stimuli from 32 published studies, and they found that word valence was confounded with several lexical factors known to affect word recognition. Indeed, with these lexical factors covaried out, Larsen et al. found no evidence of automatic vigilance. The authors report a more sensitive analysis of 1011 words. Results revealed a small but reliable valence effect, such that negative words (e.g., "shark") elicit slower lexical decisions and naming than positive words (e.g., "beach"). Moreover, the relation between valence and recognition was categorical rather than linear; the extremity of a word's valence did not affect its recognition. This valence effect was not attributable to word length, frequency, orthographic neighborhood size, contextual diversity, first phoneme, or arousal. Thus, the present analysis provides the most powerful demonstration of automatic vigilance to date

Integrative priming occurs rapidly and uncontrollably during lexical processing

Lexical priming, whereby a prime word facilitates recognition of a related target word (e.g., nurse ? doctor), is typically attributed to association strength, semantic similarity, or compound familiarity. Here, the authors demonstrate a novel type of lexical priming that occurs among unassociated, dissimilar, and unfamiliar concepts (e.g., horse ? doctor). Specifically, integrative priming occurs when a prime word can be easily integrated with a target word to create a unitary representation. Across several manipulations of timing (stimulus onset asynchrony) and list context (relatedness proportion), lexical decisions for the target word were facilitated when it could be integrated with the prime word. Moreover, integrative priming was dissociated from both associative priming and semantic priming but was comparable in terms of both prevalence (across participants) and magnitude (within participants). This observation of integrative priming challenges present models of lexical priming, such as spreading activation, distributed representation, expectancy, episodic retrieval, and compound cue models. The authors suggest that integrative priming may be explained by a role activation model of relational integration

Individual differences in the perception of similarity and difference

Thematically related concepts like coffee and milk are judged to be more similar than thematically unrelated concepts like coffee and lemonade. We investigated whether thematic relations exert a small effect that occurs consistently across participants (i.e., a generalized model), or a large effect that occurs inconsistently across participants (i.e., an individualized model). We also examined whether difference judgments mirrored similarity or whether these judgments were, in fact, non-inverse. Five studies demonstrated the necessity of an individualized model for both perceived similarity and difference, and additionally provided evidence that thematic relations affect similarity more than difference. Results suggest that models of similarity and difference must be attuned to large and consistent individual variability in the weighting of thematic relations

Automatic vigilance for negative words is categorical and general

With other factors controlled, negative words elicit slower lexical decisions and naming than positive words (Estes & Adelman, 2008; see record 2008-09984-001). Moreover, this marked difference in responding to negative words and to positive words (i.e., between-category discontinuity) was accompanied by relatively uniform responding among negative words (i.e., within-category equivalence), thus suggesting a categorical model of automatic vigilance. Larsen, Mercer, Balota, and Strube (this issue; see record 2008-09984-002) corroborated our observation that valence predicts lexical decision and word naming latencies. However, on the basis of an interaction between linear arousal and linear valence, they claim that automatic vigilance does not occur among arousing stimuli and they purport to reject the categorical model. Here we show that (a) this interaction is logically irrelevant to whether automatic vigilance is categorical; (b) the linear interaction is statistically consistent with the categorical model; (c) the interaction is not observed within the categorical model; and (d) despite having 5 fewer parameters, the categorical model predicts word recognition times as well as the interaction model. Thus, automatic vigilance is categorical and generalizes across levels of arousa

Head up, foot down : object words orient attention to the objects' typical location

Many objects typically occur in particular locations, and object words encode these spatial associations. We tested whether such object words (e.g., head, foot) orient attention toward the location where the denoted object typically occurs (i.e., up, down). Because object words elicit perceptual simulations of the denoted objects (i.e., the representations acquired during actual perception are reactivated), we predicted that an object word would interfere with identification of an unrelated visual target subsequently presented in the object's typical location. Consistent with this prediction, three experiments demonstrated that words denoting objects that typically occur high in the visual field hindered identification of targets appearing at the top of the display, whereas words denoting low objects hindered target identification at the bottom of the display. Thus, object words oriented attention to and activated perceptual simulations in the objects' typical locations. These results shed new light on how language affects perception

The unexplained nature of reading.

The effects of properties of words on their reading aloud response times (RTs) are 1 major source of evidence about the reading process. The precision with which such RTs could potentially be predicted by word properties is critical to evaluate our understanding of reading but is often underestimated due to contamination from individual differences. We estimated this precision without such contamination individually for 4 people who each read 2,820 words 50 times each. These estimates were compared to the precision achieved by a 31-variable regression model that outperforms current cognitive models on variance-explained criteria. Most (around 2/3) of the meaningful (non-first-phoneme, non-noise) word-level variance remained unexplained by this model. Considerable empirical and theoretical-computational effort has been expended on this area of psychology, but the high level of systematic variance remaining unexplained suggests doubts regarding contemporary accounts of the details of the mechanisms of reading at the level of the word. Future assessment of models can take advantage of the availability of our precise participant-level database

Safety in Numbers? A Qualitative Analysis of the 1999 National Firearms Survey

Firearms and their place in American society have been under heavy scrutiny for the past several decades. Previous academic research typically focused on the firearm as a weapon that needs to be regulated, controlled, and the relative fight between various parties concerning second amendment and constitutional rights. However, inadequate scholarly research focuses on the firearm as an abstract, symbolic entity in American culture, and what the firearm represents to Americans in a more complex, abstruse way. This research utilizes the National Firearms Survey (NFS), conducted in 1999, as a mechanism of secondary qualitative analysis to examine the ways in which Americans view their firearms conceptually. After employing qualitative content analysis using data provided by the NFS, we found that Americans seemed to be more concerned about safety and training regarding firearms, as opposed to traditional notions of the firearm as an American symbol of liberty and freedom

Free upgrades with costly consequences: can preferential treatment inflate customers’ entitlement and induce negative behaviors?

Purpose Companies often provide preferential treatment, such as free upgrades, to customers. The present study aims to identify a costly consequence of such preferential treatment (i.e. opportunistic behavior) and reveal which type of customer is most likely to engage in that negative behavior (i.e. new customers). Design/methodology/approach Across two experimental studies, the authors test whether preferential treatment increases customers’ entitlement, which in turn increases their propensity to behave opportunistically. Moderated mediation analysis further tests whether that mediated effect is moderated by customers’ prior relationship with the company. Findings Preferential treatment increases feelings of entitlement, which consequently triggers customers’ opportunistic behaviors. New customers are more likely to feel entitled after preferential treatment than repeat customers, and hence new customers are more likely to behave opportunistically. Preferential treatment also increases customers’ suspicion of the company’s motives, but suspicion was unrelated to opportunistic behavior. Research limitations/implications Future research may focus on other marketplace situations that trigger entitlement and explore whether multiple occurrences of preferential treatment provide different effects on consumers. Practical implications Present findings demonstrate that preferential treatment can evoke opportunistic behaviors among customers. The authors suggest that preferential treatment should be provided to customers who previously invested in their relationship with a company (i.e. repeat customers) rather than new customers. Originality/value Prior research has focused more on the ways companies prioritize their repeat customers than how they surprise their new customers. The present research instead examines preferential treatment based on customers’ relationship with a firm (i.e. both repeat and new customers) and demonstrates behavioral and contextual effects of entitlement